HAYEJIN
ABOUT HAYEJIN
Hayejin is a South Korean cosmetics brand built on natural ingredients. They have expanded into several countries in recent years; in Hungary, Korean Beauty Kft. is the official distributor. Because of the high quality of the products, the target audience is primarily higher-income private customers.
WHAT WE DID
Organising influencer promotions
Black Friday campaign
An eight-day newsletter campaign to the existing email list
Targeted Google Ads, Facebook and Instagram advertising
Full social media management
Content production covering copywriting and graphic design
Results achieved:
After the successful collaboration we were also entrusted with the Christmas campaign
159 orders across four days
HUF 25,178 average basket value
We hit the revenue target within 26 hours and finished the campaign +114% above the 2020 Black Friday results