EGY.HU
ABOUT EGY.HU
After countless television appearances, Marcsi Borbas started her own business, continuing to build her personal brand and, with it, the egy.hu site, which features recipes, articles and a webshop. Marcsi has also published seven cookbooks; we helped her reach outstanding online sales with the seventh. We then also supported the online advertising for the Christmas sales season.
WHAT WE DID
Running Meta and Google advertising
Uploading and managing the Unas webshop
Target audience research and definition
Optimising the purchase journey
Building and organising the announcement campaign and online event
Producing the creative assets and copy for the campaign
Results achieved:
In the three-week campaign that followed we sold a further 2,700+ books online
Driven by the launch campaign and a Facebook Live event, customers pre-ordered 800+ books on release day alone
