Introducing our client:

Hayejin is a South Korean cosmetics brand based on natural ingredients. In recent years, they have expanded into several countries, and Korean Beauty Ltd. is the official distributor of the products in Korea. Due to the high quality of the cosmetics, the target group is mainly more affluent individuals.

The Palm Group is responsible for:

Complete planning and execution of the company's marketing communication for the 4 days of Black Friday, preparing the webshop for the purchases. Targeted marketing tools to achieve high volumes of purchases and increase basket value. The target is to achieve the same results as Black Friday 2020, using 60% of the advertising budget spent at that time.

Strategy and implementation:

• Creation of webshop offers
• 8-day newsletter campaign with existing email list
• Targeted Google Ads, Facebook and Instagram ads
• Full social media management
• Content production with copywriting and graphics
• Organising an influenza promotion

Results achieved:

• 159 orders in 4 days
• 25 178 Ft average value of the basket
• We reached our revenue target in 26 hours and exceeded our 2020 Black Friday results by +114% by the end of the campaign
• Following a successful collaboration, we were also responsible for the Christmas campaign