PALM x EGY.HU
ABOUT EGY.HU
After countless appearances on TV shows, Marcsi Borbás started her own business, building her own brand and with it the egy.hu website, which includes recipes, articles and a webshop. Marcsi has also published 7 recipe books and we helped her to achieve outstanding online sales with the launch of the 7th book. We also helped to manage the online advertising for the Christmas sales.
WHAT WE HAVE DONE
- Webshop upload, management
- Target group survey and definition
- Optimising the buying process
- Setting up and organising an announcement campaign and online event
- Preparing creative content and texts for the campaign
- Running meta and Google ads
Results achieved:
- The launch campaign led to 800+ books being pre-ordered by customers on the day of launch via the Facebook Live event
- In the following 3-week campaign, we sold 2700+ books online
