PALM x HAYEJIN
ABOUT HAYEJIN
Hayejin is a South Korean cosmetics brand based on natural ingredients. In recent years, they have expanded into several countries, and Korean Beauty Ltd. is the official distributor of the products in Korea. Due to the high quality of the cosmetics, the target group is mainly more affluent individuals.
WHAT WE HAVE DONE
- Black Friday campaign
- 8-day newsletter campaign with existing email list
- Targeted Google Ads, Facebook and Instagram ads
- Full social media management
- Content production with copywriting and graphics
- Organising an influenza promotion
Results achieved:
- 159 orders in 4 days
- 25 178 Ft average value of the basket
- We reached our revenue target in 26 hours and exceeded our 2020 Black Friday results by +114% by the end of the campaign
- Following a successful collaboration, we were also responsible for the Christmas campaign
