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AUTOMATION OF HR PROCESSES IN THE INTERNATIONAL IT AREA

Client Feature: Rollout IT

Rollout IT is a pioneering Hungarian staffing agency founded by developers for developers, catering to a global audience of companies and remote workers alike. Specializing in programming and software development roles, Rollout IT partners with companies offering positions that require a minimum of 5 years of professional experience, connecting them with top-tier talent.

PALM Group’s Mission: Our objective was to spearhead Rollout IT’s social media communication and advertising strategy with a focus on recruitment. We set out to design and implement an automated system that bypasses traditional HR processes, alongside identifying and attracting employer partners through strategic marketing tools.

Strategy & Execution: Our comprehensive strategy encompassed several key initiatives:

  • Social Media Management: Orchestrating content production across Facebook, LinkedIn, and Instagram, incorporating both copywriting and design tasks. In 2022, we expanded our efforts to include Reddit and Twitter.

  • Email Marketing: Building an email database and rolling out continuous newsletter campaigns to engage potential candidates and partners.

  • Content Creation: Generating blog articles for Medium to establish thought leadership and organizing live-streamed events monthly to foster community engagement.

  • LinkedIn Outreach: Tailoring communications and articles specifically for prospective employer partners, enhancing B2B engagement.

  • Recruitment Innovation: Developing a three-round automated screening test and creating a dedicated landing page for it, streamlining the candidate evaluation process.

Achievements: The collaboration between Rollout IT and PALM Group has led to significant milestones:

  • Established brand recognition within professional circles.
  • Facilitated the addition of 20 new team members through our recruitment efforts.
  • Initiated ongoing discussions with potential partner companies, resulting in 4 successful collaborations for staffing solutions.

 

PALM’s digital marketing strategies successfully enhanced recruitment processes, connecting highly skilled professionals with leading companies in the tech industry.

IRD MEG MIBEN SEGÍTHETÜNK

Legyen szó bármilyen online vagy offline termékről, ha online értékesítenél, mi segítünk egy egységes brand és online jelenlét kialakításában valamint abban, hogy megtaláld és ismerté válj célpiacod körében.